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Domestic wind casts ITAT of number one massacre to appear on the market the behi
From;    Author:Stand originally


Of course, ITAT achieved more things. It does not need a large number of taking up that oneself cash flows when dilate, open an inn to need to assume only decorate, goods shelves and employee cost. Even if sales volume is bad, ITAT both neither needs to bear stock cost, also do not need to assume fixed rental pressure, the sales revenue that after wanting to be divided only, remnant comes down can enclothe employee wages, this inn has profit. So, the member store that a 449 square metre, 10 people control, daily sale has even if only 2000 yuan, also balance of can basic income and expenses. To traditional door inn, this is almost unthinkable.

And, it is having traditional cent to sell the unavailable price dominant position below the network. According to convention, agency connects regular meeting to increase price on dress factory price 30% , the retailing shop increases price again 30% , and before ITAT was discharged one 30% . This lets it be had to the product have larger price space.

In addition, still have the design of a few quite rich idea. For instance, be aimed at its client group, ITAT is executed " the member is made " , its are retail mark a price to differ normally with member price very far, this makes the person that buys the clothes can be spent commonly 30 or 50 yuan of member that do a piece of meeting get stuck. This with one action 3: Let average customer feeling enjoy the service that surmounts convention, stickiness that added a client, the most important, do member card to be able to help ITAT obtain a large sum of fund beforehand.

Bet

What Ou Tongguo finds, calculate probably going up is dress a retail industry is infrequent crash methodology. Do impertinent perhaps but the contrast of enough specification problem: The United States' most successful retail firm Target has 1600 storefront nevertheless after developing 46 years.

But he also faces the unprecedented question inside an industry: A such companies, should develop with much rapidder rate after all? After all, production and sale dress can be a thing that accomplishs very quickly, but of the brand it is very difficult however to make crash.

Ground of be an armchair strategist says, the optimal choice of Europe, be building its dimensions quickly, after proving its mode effective, the detail that uses right managing for some time undertakes burnish, promote the capability of the quality of the product and service, the brand that lets ITAT has taken a fruity ascendant curve.

But in reality, still one is affecting Ou Tongguo's decision-making variable apparently: Capital market.

Europe connects the emotional dispute of country and capital market, can restrospect to is acting 1990 evening. The foreign brand such as bull-puncher of old person head, apple passes in the representative hind, he ever achieved aegis of gold of man dress brand oneself, appear on the market in Hong Kong. But before long hind, because of the opinion on public affairs that aegis of wide spread gold is bought on the market, its are small the ground like partner panic sells a share, make its share price mad drop to 1 wool money, the company is bought very quickly with respect to the home that be bought. "Capital market is very cruel " , europe expresses. Till today, he still meets close to prattle: "Present reporter does not kill me, because I had not appeared on the market, if appeared on the market, the reporter writes a thing share to be able to drop madly, it is very easy to kill you. "
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