But it seems that, appearing on the market is a thing that has temptation very much to Europe from beginning to end. Too much evidence explains, he hopes crash ITAT, roll market of capital of earthy regain Hong Kong.

The token of be the first to be affected, be ITAT dilate is fast. From 2007 arrive first in May 2008, ITAT door inn goes to many 780 from many 240 dilate. This kind of speed became the pride of ITAT, still writing in ITAT memorabilia " 2007, according to data of statistic of Chinese clothing association, world of speed of ITAT set up shop the first " . Mixed in May 2007 only in October two golden weeks, ITAT achieved a week respectively new open the door the record that inn mixes 100 60 times.

Ou Cheng admits, flying dilate can bring very big question to management, but also can be in short-term in build famous degree. "China is very big, province city is much, present TV station is very much also, in set up shop of a few places, won't effectual " , europe says.

Really, ITAT is chasing after curious name to spend a respect elaborative, expend at be on advertisement and assistance from not stint gigantic endowment. So far, the advertisement expenditure of ITAT is as high as 200 million multivariate. For instance, according to estimation of industry public figure, what its sponsor " harmonious society, sing noisy Shenzhen " , " China of harmonious society eulogy " wait for an activity, the cost all is ten million above. 2006, the company joined itinerate of ball of steam of the 2nd China to surpass even, europe thinks the carry kinetic energy of this novel vogue accords with ITAT to go after " grade " .

But a problem that must solve is: The brand that ITAT hopes to build, over what is depend on? After all, consumer can not listen you explain to public commercial pattern.

Regard a small capital fund as the company, ITAT place embraces some, it is its numerous dress brand. On its self introduction, ITAT is willing to allege it " dress of brand of management international vogue " , even, the every brand backside that it has special data him introduction has how rich story and concept.

For instance, such writing of the introduction of the brand that makes Luodecheng about: "Brand author holds Ma Si Daipo in the palm to be born in city of Luode of a of British Ireland north small town. , the Si Daipo that hold Ma in the palm begins to found city of oneself dress brand Luode, his dream is the dress that puts on his to design in the London, Paris, person that reachs a whole world, dream city of his heart of home town collect can be famous because of him. So his brand names Luo Decheng... after more than 100 years, luo Decheng is worn in continuance not only the characteristic that Tuomasi wears Po period and character, more the inspiration that took unborn person and current and famous stylist and ability and wisdom, there is distinctive ray on arena of alive bound dress. "

Although average consumer won't get to the bottom of, believe to its brand description even, but this is a fraud apparently: Won't the Englishman registers a trademark with phoneticize; No matter be in,Google or Vicki inquire on 100 divisions, this one " hundred years brand " the architect with it all nonexistent.
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