Wo Erma combined Hong Kong to invest promotion office to announce yesterday, asian division headquarters will establish in Hong Kong. The business of land of the home in this headquarters will be coordinated and leading Woerma to be in at present, Japan and Indian market, be in charge of extending the new market of Asian area.
President of division of Asia of fertile Er Ma holds presiding apparitor Du Weicheng concurrently to express, the function of new Asian division headquarters is similar to Woerma to be set in the area headquarters of American Miami, this headquarters is responsible Canada and in the business of South America.
Du Weicheng expresses, when the optional location issue that considers Hong Kong headquarters, potential city still includes Shanghai and Singapore. Because,doing not have choice Shanghai is " Woerma (China) had set business section in Shanghai, and the independent character that Woermaxi looks at to hold section of Chinese inland business. If set Asian division headquarters in Shanghai, hard to avoid can produce unnecessary intervention to outback business section " .
Compare Singapore, the advantage of Hong Kong depends on situation much better. "Hong Kong lies on geography Asian center, facilitate to the area inside other business city, and manpower is resourceful, all sorts of infrastructure all ready. " Du Weicheng says.
Wo Erma has entered Chinese inland, Japan and Indian market at present in Asian market. Wo Erma is before land of the home in entering, ceng Yu is brief 1994 the office has been created in Hong Kong. 1996, inland of China of Wo Erma make one's bow, reach the business department move that is in Hong Kong Shenzhen, the course of 12 years of development of market of land of the home in beginning this supermarket empire to be in thereby.
Inn of the member that at present Woerma has 3 101 supermarkets, Shanmuhui in Chinese inland, 2 community inn, and 100 share supermarket. Be in Japan, retail site of Wo Erma is to achieve 392 more. In Indian market, wo Erma did not enter retail terminal market as a result of policy consideration, however as joint-stock as group of Indian Bharti industry established what a company runs retail trade to supply chain business.
Because Hong Kong hire is costly, cannot satisfy Wo Erma mode to be opposite the demand of low rent property, du Weicheng does not have specific evaluation Wo Erma to whether can be Hong Kong to offer a supermarket, but express to may consider new commercial pattern.
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