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From; Author:Stand originally
During coming mid-autumn, brand of old name moon cake " the coronal gives birth to garden " storm of brand dimension authority was raised in the whole nation, oath and borderline of make a clear distinction of pinchbeck moon cake. Nevertheless " daily economy news " give birth to garden from the coronal yesterday (group) limited company learns, this action that make a holiday makes progress not quite smoothly at present, the road that enterprise thought fors the time being becomes endless and hard.
Industrial and commercial severe check pinchbeck moon cake
According to " Chengdu business signs up for " report, since August 12, sichuan saved industrial and commercial bureau to begin large-scale investigate copy to risk a coronal to give birth to garden card moon cake, the Chinese coronal that registers in Hong Kong gives birth to garden (group) limited company accredit gives food of Chengdu new coronal finite liability company (group of the coronal in abbreviation) of production " the coronal gives birth to garden " moon cake becomes one of targets; On August 14, industrial and commercial bureau is opposite the Chengdu City in coronal group is given out " instruct correct advice note " , group of the coronal in thinking is right the generator of commodity, producing area unfair competition conduct that made fetching misunderstanding, false conduct propaganda, disobeyed " oppose unfair competition law " relevant provision. Subsequently, the moon cake that coronal group produces in is in and other places of Chengdu, De Yang, happy hill also accepted door of The Ministry of Commerce and Industry to investigate.
Additional, sichuan saved door of The Ministry of Commerce and Industry to still investigate to be being hit " international of Chinese coronal unripe garden " the enterprise of the title, this company place produces " unripe circle " no matter card moon cake is producing area or manufacturer, as unripe as famous brand coronal garden is without a relation, but the exterior is designed however with latter similar.
Historical bequeath problem is solved hard
Nevertheless, resemble having effect so " the coronal gives birth to garden " the action that make a holiday after all be in the minority, be in major area, the dimension authority action of coronal unripe garden makes progress slow.
"In the final analysis still is problem of bequeath of a history. " the coronal gives birth to garden (group) limited company one high level is helpless and upper show.
This paragraph of history wants restrospect to 1937, this years " 8 · 13 " after emergency erupts, shanghai falls into enemy hands, the father Xian coronal of coronal unripe garden is born to continue factory change to produce toward and other places of Guiyang, Chongqing, the change after winning till war of resistance against aggression answers Shanghai, the coronal gave birth to garden to already opened more than 30 branches in countrywide each district at that time. 1956 joint state-private ownership, xian accuses disintegrate of Inc. of coronal unripe garden, shanghai headquarters is broken up, and nearly 10 branches such as Chengdu, Chongqing, Nanjing, Kunming, Guiyang are subject place, with Shanghai coronal unripe garden does not have a relation again, but be in all the time however continue to use " the coronal gives birth to garden " this one name.
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