As we have learned, numerous search engine begins to upgrade before the Olympic Games, with period can support Chinese and English bilingual service. Meanwhile, more the search is the same as a city that gets used to mobile search need also begins to give priority to push. Google comments on net collaboration with the masses, rolled out include hotel rank, comment on reach hire the room, service that buys a house. The product that “ our hope has matured Internet domain guides wireless Internet, especially this kind of product related to the position. ” Cui Song to " communication industry signs up for " the reporter expresses.
“ Internet searchs the actual demand of very difficult affirmatory user. But mobile phone search is different however, the demand through user of mobile phone number can by decide very easily, a lot of businessmen long for this day and night. Provider of ” perpendicular search writtens guarantee the personage expresses to the reporter related the letter.
In the advertisement service that provides to the client in Google, there has been an option from the back, ask whether the client is willing to also be in at the same time wireless on put in this advertisement.
Besides copy the keyword advertisement pattern that has been proved by Baidu and Google besides, wireless characteristic decided mobile phone search still has new commercial pattern. 24 hours of close-fitting characteristics let mobile phone search serve kind of domain to have huge market in the life.
According to the statistical data with newest EMarketer, shift of global mobile phone searched advertisement income to be 7 million dollar 2006, predict to 2011 mobile phone shift searchs advertising income to will reach 2.362 billion dollar. In China a such “ are Internet ” country of the center with the mobile phone, the ” of “ Qian Tu that the mobile phone searchs is more self-evident.
But, the profit pattern of domestic wireless search still not Anacreontic. Because mobile phone screen is narrow, traditional keyword pattern is used hard, at the same time the search was centered in recreational domain to limit the gain field that the mobile phone searchs likewise. As we have learned, the mobile phone search of Baidu has not guide profit pattern. The relevant public figure that checks easily to " communication industry signs up for " reporter introduction, the profit pattern that at present the mobile phone searchs still is in the phase that drew lessons from Internet to search commercial pattern. Reach through the keyword be being recommended relevantly is the main profit pattern that at present WAP searchs, “ gain still compares difficult ” . Check easily at present had marched Japan, the accrual that hopes to be able to use mature market offsets the loss of Chinese market.
Cut a point?
Internet search tycoons march the ambition of wireless Internet already appeared, force is actually beyond question also, but in new wireless field, if walk on,will surely not level the land however. Investigation shows, people uses a mobile phone to undertake search and the demand that search on PC have very big difference. According to the data of ICrossing of company of American number sale, the content that at present American mobile phone searchs an user to use a mobile phone to search main inquiry is the life more kind pertinent information, be like map and weather news. But, in China this differentia opposite sex is behaved more apparently, the amusement service such as “ picture, ring, novel, video, game is the most popular search requirement. ”
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