Analysis of Lin Bin of assistant dean of academy of project of cereal song China says: “ the demand that people searchs on the search on computer and mobile phone is different. What Internet search searchs is the information of the webpage, if with the mobile phone shift is searched, more it is to seek instant information. ” is unthinkable an user can consume half hour to seek the information of a dining-room.
But accurate the reverse side is trival, a lot of store of “ opened today, closed after a few months, made over, these change need a large number of manpower to safeguard likewise. The most typical case is earthy home sesame seed cake, once full street is, the company throws manpower to be added in the database, but after 3 months they with respect to place remnant very few, be obliged to delete them again. The tall canal of firm of a wireless search laughs at ” character.
One of bottleneck of wireless search come from screen. In the search on computer, those who get is mobile phone search, people comes through big screen mobile phone search reads news. But mobile phone terminal is different however, its screen is very small, the information content that each page shows is very finite.
In addition because be on Internet, the user is OK the information that oneself discriminate judgement earning to arrive, and can not arise too big changeless. But go up in the mobile phone, the circumstance had different. Can open a window only every time, the switch between different search information is very troublesome, and transmission rate of mobile phone online news is slow, endowment cost is high also, have accurate judgement very hard to numerous information.
These two problems pointed to a bit: The result that the mobile phone searchs must essence of life is accurate, concise, the huge search mode of Internet is not applicable.
Be in current China, because WAP site counts quantity, content and quality still very deficient, at present WAP site only 16000 many, and give priority to in order to download ring, picture more, economic news is not much, the commercial value of wireless search not protruding shows. According to reporter understanding, at present Google used a kind of technology that the name is “transcoder” to let an user can use a mobile phone to browse Web website, in order to make up for the inadequacy of free WAP site.
Road still has additionally one probably, in perpendicular music search company writtens guarantee the letter looks, short message search is the significant step that makes up for WAP information inadequacy probably. Regard China as the sole partner that shift searchs in wireless music, the scale that writtens guarantee the short message of the letter searchs translate into to consume is as high as 50% , the mobile phone that “ can get online may have limit, but all mobile phones can send a short message. Although ” is current the search still is centered in musical domain, but a variety of business that knot letter has searched to be the same as a city own strong interest.
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