Public praise whether sale
A kind of viewpoint inside domestic sale group thinks, public praise is the initiative comment that after consumer consumes some kind of product, service, has to its, it exists objectively, do not be manufacturer, businessman to control, cannot make up, also cannot sale.
In fact, public praise sale is the process of sale public praise. Since public praise is a kind of objective existence, sale personnel can adopt a design outstanding product, the review that initiates consumer is enthusiastic, through seeking opinion leader, make transmission platform, offer all sorts of award to quicken public praise to transmit a process, guide the active transmission of good public praise, avoid the generation of inactive public praise, achieve exciting consumer to buy thereby, the goal that achieves gain.
On certain level, "Public praise whether sale " exist when this one topic and economy of our country market are still underdeveloped " whether does good product need to advertise " the controversy has same place. Indeed, the first important or urgent business of the businessman is production gives high grade product, arouse a consumer to be based on the good public praise of high grade product, but this is not equal to good product, good public praise need not sale travels, sale transmits as can good as what be based on a product to arouse good product public praise to communicate consumer more quickly better, let more consumer get better product and service, let a businessman win more get one's own back.
That " wine is sweet do not be afraid of alley child deep " mill of Wen Yongcheng wine nowadays already is sale of Lu city old cellar or pit for storing things " country cellar 1573 " of the brand basically appeal to seek a site, "Wine is sweet also be afraid of alley child deep " it is a kind of theory not only, it is a kind of practice more. "Country cellar 1573 " be in namely on certain level sale " wine is sweet do not be afraid of alley child deep " this one a long time ago public praise.
This public praise is not those public praise
The rise of network community media is public praise sale is become domestic and international in recent years the important activator of sale transmission heat, have each understanding each however to public praise sale however, its are important one of token are sale of tablet of speak or sing alternately (Word Of Mouth Marketing) , virus sale (Viral Marketing) , topic sale (Buzz Marketing) 3 person do not add divisional on. In home, somebody will resemble lotus elder sister such network a favourite by sb in power, " Wang Laoji contribution 100 million, product out of stock " the result that waiting for a phenomenon to say is public praise sale.
Of the distinction of public praise sale, virus sale and topic sale or clearly. In process of public praise sale, what consumer talks about is the information of brand itself, and in virus sale, topic sale, what consumer talks about is sale personnel is made painstakingly come out " virus " and " topic " , and involve brand itself rarely. For example, in aseismatic process providing disaster relief, consumer is talked about more " Wang Laoji contribution 100 million " this " virus " , and be not Wang Laoji the information of itself of this one product. Wang Shi of president of real estate of 10 thousand families puts word by 2007, chinese real estate has entered a winter, arouse public opinion big clang, follow-up hype, the topic battalion be on sale that someone says to this is real estate of 10 thousand families is engineered meticulously is. In media in be being acclaimed wantonly, the brand of 10 thousand divisions received extensive transmission, but how is the house that builds to 10 thousand divisions had too much allude.
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