Investigate its reason, the soil that because theory of western industry condition arises,the author considers as is based on market of the environment of homogenize and complete competition, and China differs to it, the reason is as follows:
1) medicine tastes since commodity, the blame commodity property that has cure the sickness to save the patient again (life health does not have valence) , the country has strict control to medical industry, because this China medicine is retail,the industry is to suffer policy to affect very big blame completely emulative market, direction of industry condition development can get the very big impact of policy, and the national policy rich play chess as a result of distinct interest group has very big uncertainty.
Socioeconomy of 2) China itself develops disequilibrium, comparative to the social environment difference western from the eastpart part big, also make different job condition is in different environment proper motion development.
Retail industry begins 3) medicine truly the 21 centuries of development, the technology changes (for example IT) quite big, same idea is innovated and manage an innovation also with one climax following another, these metropolises to medical retail trade voice development acts well.
Accordingly, if we view medical retail trade from the point of view that the system discusses voice develops, can deliver different now level, certain and explicit because of,move or immanent because dominant effect can have in different environment,move, make voice gets used to medical retail trade forward the way of element of this one dominant develops, achieve a balance. And once because produced major change to destroy another moving,balance, criterion industry condition begins new round evolve, and retail trade of our country medicine the development time of voice is short, the business is much, business environment difference is big, in guiding industry condition to evolve into a process when element of a certain dominant, because produce major change,ceaselessly other is moved, make concussion of direction of industry condition development changes.
E.g. , influence medicine retail trade of voice explicit because have,move:
1) the reform of current system gives system of system of sanitation of our country medical treatment, medical treatment insurance and medicine medical retail trade voice development brings market opportunity, but the market environment that medical retail trade wants to win sufficient competition, the medical depart that returns hang on to have uncertainty applies truly.
2) the rapid growth of economy of our country countryman brings people class differentiation and consumption are statified, structure of the consumptive idea of people, consumption and consumptive demand produced the change of poor dissimilation.
