Error 4: Sexual price is compared

As fast consumable, coke Cola lacks brand force and product power in the tea beverage that roll out when, the concept is divided when going all out with other brand besides, return sexual price to compare than going all out. Just think, same mouthfeel, it is well-known trademark, brand image differs very few, at this moment the hard to avoid when consumer choose and buy can be compared in sexual price on dispute. The tea drink price that Coke Cola early days rolls out is higher, missed the opportunity that tea water market expands flourishingly, later period tea grinds the price of labour lane slightly tall other the green tea of a few old brands, compare sexual competition ability without sexual price; Price of green tea of original part of a historical period slightly low, like that bottle show the sense with small a bit little size giving a person, pull low sexual price is compared.

　　 4, brief summary:

In a few press from the near future can peek, coke Cola oneself grinds tea the predicament end of labour lane is the error that consumes group of fixed position, however, discover through careful deliberate this kind of explanation is a kind of pretext nevertheless however. Regard the tea of masses drink as drink, the price differs very few below the circumstance, be indifferent to consume the issue with group of exorbitant or too small fixed position, having is a product it is kingcraft, come out the Coke Cola of American culture appearance, on the contention of tea water market same need abides by this a little bit. Coke Cola regards the brand of an on hundred years history as the player, perhaps do not lack brand management experience, however, because the past is self-confident,also run experience at the brand of oneself, spend to the esteem of culture of native land tea insufficient, lack enough attention to product oneself, lose in oneself alleged brand apotheosis instead. Perhaps, when Coke Cola real development arrives in Chinese tea culture, coke Cola just can make good tea drink truly.