After having too much and too much lessons drawn from others' mistakes, nowadays everybody's consensus is: Any markets are understandable for fractionize market, sale person must respect the characteristic element of every fractionize market, if consume preference of culture of habit, purchasing power, brand,wait. Understood this, with respect to the target market that can influence market spirit accurate cut for difference. Popular speech is: Do not beg the biggest, do not beg best, wish to make region only the strongest! Many strong area, it is old brand! In fact, today's " Chinese famous brand " , a lot of namely local district is strong brand; "Chinese well-known logo " , about the same namely " the industry is famous brand " .
Place is narrated above, place of a lot of people understands " brand force " , seem a fall, it is transverse elaborate, the heart that crossed all consumer is prevented, fore-and-aft mallet is attacked, harass target customer continuously the place with that the softest bottom of the heart. This is had blind faith in namely " advertisement is pulled move, channel is driven, terminal of push-pull union, decide the issue of the battle " the brand of place acknowledge makes a lot of chemical sale people mode. But, if the heart of numerous consumer prevents layer upon layer photograph to fold, how many must have " water " does ability water overflow golden hill? If the desire of numerous target consumer is abysmal, is that drippy " water " how can constant effort brings success -- is needing 10 years still N 10 years?
And look in me, the brand force formation in channel and the active force process to the market, actually more seem a kind " Guan Chong effect " .
Well-known, have a saw " a thousand li grows a bank, break through Yu Yi acupuncture point. " of formic acupuncture point small, can't break through a bank of course, but in the flood so huge outside force action falls, erode ceaselessly, draw out dig, concussion, produced a few small hole eventually, become then large deficit, final formed large hole. Large hole development is perforative, formed deadly injury to levee finally -- " Guan Chong " . The canal emerges even if traversed the middle-level of levee like a bassoon, the water come down in torrents Jiang He arrives dike besides. By dot and face, guan Chong can be brought about definitely bank.
Do chemical cent to sell channel to be being agreed without prior consultation actually " Guan Chong " this one phenomenon. The brand of product and place attachment the water as Jiang He, hope freedom gallops, earth of desirous v/arc bounties bestowed by a monarch or an official every corner. Psychological line of defence of people built the senior bank of a indestructible, those who restricting water go situation. Advertisement, sales promotion and personnel serve, make give a new flow, attack undulatory flower, generation Xuan flows. Sale personnel is that the softest the toughest current, they the indefatigable, day and night target area in make choice of is engaged in since physical strength, it is a technology, still get part lot at the same time " vivid " : Dig a hole! If the geology of here is tectonic (understand by 4P or 4C theory all but) appropriate, this area can dig a hole certainly. As to the size of the hole and depth, mattered greatly with the water that introduces burrow. A Jiang He (an industry) , always have a few Guan Chong and definitely of the bank. Overflow the water of the bank, can experience freedom to gallop, Chang Xiangxin heaven and earth (consumptive market) pleasure!
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