3, choice of brand image carrier. Brand image is not equal at company image, what brand place enclothes is not an enterprise all products and service, of image of the brand that prop up is those show that this brand place covers only the carrier that gives brand individual character and value, finding such carrier is brand image fictile the 3rd crucial step.

4, design of brand image symbol. Advocate if how have brand name, brand,mark and pack a design.

5, brand image conformity travels. Integrated transmission is a brand in shaping a process important one annulus, travelled to establish connection between consumer and brand image just about -- realise only should give a target customer the core value transmission of the brand, the directivity of brand image ability is clearer; The core value that also has brand image only communicated consumer, the ability in the cerebra of consumer can build clear brand image.

6, brand image trends develops. The market is changing, consumer is changing, brand image also should comply with a times, "With when all is entered " . The trends of brand image develops even if point to an enterprise to adjust his industry figure in time according to the change of the market and consumer, perhaps pass deepen connotation, perhaps pass change mark, perhaps design brand-new brand image to approach customer more.

Even if the first brand, also must ceaseless and rich connotation develops its brand image ceaselessly, want the tradition with successive brand consistent image already, want the new requirement that the variable such as market of give attention to two or morethings, consumer and competition raises again. Accordingly, of brand image modelling is a long-term course, do not have be over forever, it must develop ceaselessly, suitable in season generation, comply with tide!