Plum Ning Yule is tall: Be based on the client gam of the network
Country's biggest athletic brand Li Ning began to increase its network 2007 (number) the footstep of sale. Hu Bin of ministry of sale of number of Li Ning company mentions: "The attention that increases pair of networks not only it is brand network advertisement puts in, name of coronal of portal sports channel, more important is, need reachs a series of networks through official community interactive platform builds the conversational platform with cause client " . Appeal to brand concept and brand beg in the exert a subtle influence on in interacting communicate a target to suffer numerous, let a client become the co-worker of the enterprise, friend, is not your oratorical audience, make company sale new goal. Exist between the consumer that we should dig him brand and him a few common feature, hold these places next, built a conversational platform and everybody to communicate through the network.
The network sale that community of happy tall toy also is a model uses case. Happy tall the toy manufacturer that is DIY of a kind of complete individuation, the toy that he offers divides kinds big: The first kind is to spell step, use each small parts and our creativity, can spell an any (divide a level) ; The 2nd kind is a basis happy tall offerred story element will spell circumstance of build by laying bricks or stones, have Halley • wave peculiar magic castle, also have strategic defense initiative; The 3rd kind is pure technology model, the fun of this one category already was not from figure spelling step or narrative in obtain, need a player to use the knowledge such as mechanical, electron however, through thorough research, make but by robot of him pilot intelligence, the player of this one faction belongs to happy high all corners of the country to go up therefore senior class figure. Can say, happy tall it is a toy that compares high end, he needs a player to be full of creativity and innovation and exploration thinking and passion, in the meantime, he hopes the player can be very happy with it. Community of happy tall toy is apparent catalysis this one enthusiasm of the player. The form that community already opened offers players to communicate freely, carry cent to be a few large area according to atmosphere. The player can share his process spelling step to reach the principle that make in community, also can help trade each other a few small component. This group happy tall faithful user, go up to had been become somehow happy tall free employee.
Li Ning and happy usury use the technology of network platform and environmental dominant position, created a kind of scene with client gam. Developed the 2nd active force of the client from different point of view:
1, sale appeals to the abundance that beg and transmission: We can come with a word only narrate our sale concept. Of course, we also can cooperate specification of on hundreds of on 1000 words to want target object in order to try to understand us. The rich, individual character that Li Ning offers through participator, story that has readability and transmission sex more, do laugh or the photograph of diversification, video, whole to Li Ning sale appeals to explanation when beg 2 times: Everybody acted as at the same time Li Ning's emissary, their story with oneself and form are opposite other the person that pay close attention to is propagandist, right the friend travels -- of course, they are happy amid.
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