This also is ITAT OK in undertaking market capital is evaluated aeriform increasing vendibility, and the value assess of this part the enterprise to certain and financial audit, it is but big also but small, the key sees company of be on trial be on trial " manner " .

　　 Commerce sells a management business

As carry on the operator of commercial products, ITAT also is great majority sells the operator of field and controller. Will undertake planning as a whole to the management resource of the brand by it with differentiate. When ITAT and commercial real estate possessory sign the contract that rent that rises momently, management value puts in the market of this part 's charge already be ITAT.

And does this share value have to ITAT why value? We know, the terminal vogue of existing China sells had become a kind of resource and undertake developing, obtain sell a management resource while what although be an enterprise,should pay rent partly is indebted, but also can regard as as landed appreciation manage sell the rise in value of field, and that part hire is fixed however, if him by will sell make over also can obtain capital gains (for example so called " cost carrying inn on the head " ) . This kind of commerce sells the development of field is to need to use consumption passenger flow quantity and trade the capacity will promote value, ITAT can come true. What what because be in,its manage is large sell in field what call somewhat is numerous " international brand " , and the name says " the member is hit fold " the sale of inn makes the price of kinds or types of goods extremely low again, can be in adequately 2, 3 lines market forms effect of a kind of consumption, effect of this kind of consumption is namely: Rate of high passenger flow, product tries anthology rate (buy take the lead in talking) and in corresponding time paragraph inside maintain continuity of type of this kind of form. This created the rise in value of commercial real estate.

　　 Capital market operates business

ITAT looks in oneself, its from found present doing initiatively its purpose is for IPO. In no matter be the commercial pattern that its early days sees in oneself,unscrambling a file, or the management behavior of its market is medium now, this kind of intent has become very straight white. In the investment that acquires in its, include United States forest (Asia-Pacific) outside still capital of China of Magenshidanli's subordinate MorganStanleyPrincipalInvestment, La Shan and Citadel invest a group. These orgnaization accumulative total invest 120 million dollar to ITAT gigantic endowment. Go up in this bit at least, ITAT has been a person that succeed.

Although have " angel invests " say, but investor is not angel namely also not be do good works person, the purpose gains profit namely. The profit that through be being invested the commercial pattern of the enterprise and market future expect beforehand appraise, appear on the market in capital IPO covers showing intent with coming true. Apparent, oneself manner and method had demonstrated to investment business in the ITAT expression in commercial specification and existing market, same, these investment business also recognize the success of this kind of mode. But at the same time, investment business also is paying close attention to another a little bit: Although IPO is successful, investor can have the profit of designation of capital market place, so who is taking over a person? Did not take over a person, the share that masters in the hand is a number only forever, and the expression as the enterprise these numbers but Gao Ke is low, have a person to be able to be looked at only below the circumstance that does not have pass on helpless however. Accordingly, the business ability with follow-up to ITAT investor and the earnings ability that anticipate to market future can ask taller. 　　
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