Cooperate a target to consume group characteristic, walkman music mobile phone seeks a breakthrough actively also on surface color, ground of occur for the first time used orange, at that time argent in the of great capacity of boundless and indistinct aircraft with black, the coloring make public with Walkman music bold mobile phone and individual character, catered to a target to consume group of ego that stand to go alone especially well expressive desire, become one of main factors that stimulation purchases.
On products plan detail, walkman mobile phone also is to expend idea to please customer. Above all, suo Ni loves to established a letter to make Walkman meticulously for fashionable men and women exclusive musical player; In the meantime, walkman music mobile phone designed musical playing key technically still, UI design also is to try to be unique, on use experience Walkman music mobile phone was offerred for the user unprecedented " music feels " . On acoustic quality, suoniaili is believed also a kongfu, include the design of mobile phone fittings, revealing the sterling blood relationship of Suo Ni Walkman everywhere.
Complementary with Walkman child the sale of the brand is run, the acting make peace that musical mobile phone made individual character of fashionable men and women is exclusive product. Walkman justs to appear on the market to get of numerous and fashionable men and women chase after ardently hold in both hands, become especially after the W550c with a bit low price is rolled out, walkman music mobile phone makes the mobile telephone that accepts favour of city men and women fully.
The letter is in the successful Rangsuoniaili of Walkman music mobile phone long-term billows did not find white-headed white-headed to feel again after Jing. The success of Walkman music mobile phone is the typical case that product diversity turns practice, depend on the advantage of poor dissimilation, suoniaili believed a not needing the slightest effort to ascend musical mobile phone " patristic " throne.
Strategy of poor dissimilation product lets all alone the letter occupies Niaili market of musical mobile phone first machine
The successful Rangsuoniaili of Walkman mobile phone believes the pronoun that makes musical mobile telephone, till today, in a lot of consumer hearts, brand identifying remains the core that Suoniaili believes " musical mobile phone " . Suo Ni loves to establish a letter to change the strategy to be in at least through product diversity the following two respects help his be occupied the market first machine.
Above all, change strategic success by right of product diversity, suoniaili is believed in musical mobile phone growing initial stage obtains consumer to approbate, also obtained Suoniaili to believe the praise of partner, "Expert of musical mobile phone " figure is thorough popular feeling more. Additional, walkman child of the brand build after be in, comparative the area was formed to lie between to brand of other mobile phone inside long period of time, raised a competitor to enter the doorsill of pan of market of musical mobile phone.
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