But, pure product diversity changes the strategy to also have particular risk, because once be surmounted by the competitor,the product differs dissimilation, the advantage position that builds before be between the beetle and the block.
Lack innovates, patristic and enchanted road
Alleged into also Xiao He is defeated also Xiao He, the target market with the success of Walkman music mobile phone and its accurate essence locates cent does not leave, but the main user of Walkman music mobile phone group also be stable least of all user however group, once the competitor rolls out better product, they get very easily of the competitor " counterespionage " . But in the final analysis, the reason of the be on the wane of Walkman music mobile phone is the demand that Walkman series product cannot have continued to satisfy fashionable men and women to change ceaselessly.
The market is changeable, but the functional configuration of Walkman music mobile phone upgrades rhythm is slow, far do not follow to go up other competitor, cannot mix more play the look of machine of a vicious person manipulating sb or sth from behind the scenes that gets rumour water to rise to compare. Going up to the confluence of new function, walkman mobile phone appears relatively slow, the new function that to the fashionable men and women such as big screen, GPS the hope tries, the expression of Walkman music mobile phone makes its vermicelli made from bean starch quite disappointed.
On appearance design, walkman also fails to deduce his distinctive color from beginning to end. Motolora has classical ultrathin design, nuojiya has advance guard and sexy " twist a waist " design, and the brand that slip lid made SamSung deeply, all alone the Buddhist nun loves to establish a letter to fail to make contribution to design of mobile phone appearance from beginning to end alone only. To 2007, of Walkman music mobile phone coessential change rate already special and serious, new product murders old product on, walkman music mobile phone has been reduced greatly to replacing the appeal of machine user.
The most regretful is, besides be in on product poor dissimilation beyond efforts, the letter does not have Suoniaili to begin from other side from beginning to end the poor dissimilation position of mobile phone of aggrandizement Walkman music. Because be not what copyright music is in China to abound in, make all alone loves and did not build the musical content with the user to serve a relation through Walkman music mobile phone, and the respect waits in the activity below acoustic quality, line, the investment that Suoniaili believes also does not have conspicuous investment, bring about Walkman finally child of brand lack diversity prop up, lose energy finally. "Walkman " all connotation and extension stay on a small Logo forever.
Can help us be opposite from the analysis of user level the reason of prediction of a person's luck in a given year of user of Walkman mobile phone, the insufficient place that knows Suoniaili to believe product diversity to change the strategy deep thereby, see next tables.
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